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Alliance Gaming Names New Exec

4 May 2004

LAS VEGAS – (PRESS RELEASE) -- Alliance Gaming Corp. (NYSE: AGI) announced today that Richard Irvine has been named Senior Vice President of Sales for the Company's Bally Gaming and Systems business unit.

In his new capacity, Irvine will be responsible for guiding the North American sales operations of Bally Gaming, encompassing both the United States and Canada.

Prior to joining Bally Gaming and Systems, Irvine served as Vice President of Sales for AC Coin & Slot, a gaming-device distributor based in Atlantic City, N.J. He has also served as Chief Operating Officer of GameTech, a supplier of electronic bingo equipment, and as President and Chief Operating Officer of Mikohn Gaming Corporation.

"Rich's credentials are among the best in the gaming industry and we're extremely pleased to have him on our team," said Robert Miodunski, President and Chief Executive Officer of Alliance Gaming. "He will bring a new dimension to our North American sales efforts as the scope of our product offerings continues to grow."

Previously, Irvine held the positions of Senior Vice President, Marketing and Entertainment for Boomtown, Inc., a Reno, Nev., -based owner and operator of casino properties in Nevada, Mississippi and Louisiana; Vice President of Marketing for Walt Disney Attractions and President and Chief Operating Officer of Straight Arrow Publishing, publishers of Rolling Stone Magazine. Irvine was also co-founder of Aurora Productions, a producer of major motion pictures. He also served as Executive Vice President of Unicorn/Sovaminco, a U.S.-U.S.S.R. joint venture company. Irvine began his gaming-industry career as Executive Vice President, Worldwide Sales and Marketing, for International Game Technology (IGT).

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