CasinoCityTimes.com

Gurus
News
Newsletter
Author Home Author Archives Search Articles Subscribe
Stay informed with the
NEW Casino City Times newsletter!
Newsletter Signup
Stay informed with the
NEW Casino City Times newsletter!
Martin R Baird Archives
More Strategy Experts

Gaming Guru

author's picture
 
 

Casino Marketing Misses the Mark

17 June 2012
Marketing at some casinos is missing the mark badly and I wonder if they will ever learn. Recently, I saw a television ad for a casino while I was traveling on business. I won't say which casino it was or where it was located, but that hardly matters. This casino has lots of company. The ad showed a few young men playing blackjack and they weren't doing well. ... (read more)
 

Casinos Face a Global Communications Challenge That Relates Directly to Guests' Gaming Experience

20 May 2012
I've written before about the fact that casino guests are communicating via social networking about the casinos they love and hate. But an article in Newsweek has shed a whole new light on this situation and it has to do with a world on fire with electronic communications. Casinos need to pay attention ... (read more)
 

S.M.A.R.T Casino Customer Service Standards Help Properties Create Outstanding Gaming Experience

22 April 2012
Casinos that want to make it through these challenging economic times need to be smart. More precisely, they need to have customer service standards that are S.M.A.R.T. Stellar customer service is the linchpin of casino success now when times are tough and in the future when the economy finds its legs again. ... (read more)
 

Valuable Casino Customer Service Lessons from Outside the Industry

18 March 2012
Occasionally, good advice bears repeating. I was reminded of that recently when a friend shared an article that draws from basketball to offer valuable lessons for those in advertising and public relations. I encourage casino executives to look outside the gaming industry for ideas that could help them do their jobs better. ... (read more)

< Previous 10 Articles |

Martin R Baird
Martin R. Baird is chief executive officer of Robinson & Associates, Inc., a Boise, Idaho-based consulting firm to the global gaming industry that is dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. Robinson & Associates is the world leader in casino guest experience measurement, management and improvement.

For more information, visit the company’s Web sites listed below or contact the company at 208-991-2037. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Martin R Baird Websites:

www.casinocustomerservice.com
www.advocatedevelopmentsystem.com
Martin R Baird
Martin R. Baird is chief executive officer of Robinson & Associates, Inc., a Boise, Idaho-based consulting firm to the global gaming industry that is dedicated to helping casinos improve their guest service so they can compete and generate future growth and profitability. Robinson & Associates is the world leader in casino guest experience measurement, management and improvement.

For more information, visit the company’s Web sites listed below or contact the company at 208-991-2037. Robinson & Associates is a member of the Casino Management Association and an associate member of the National Indian Gaming Association.

Martin R Baird Websites:

www.casinocustomerservice.com
www.advocatedevelopmentsystem.com