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Marketing books aim for attracting new customers

14 January 2010
You can own or operate the grandest, most expensive casino in the world, but flash doesn't always translate into cash. You need to get people in, keep them in, and keep them returning. There's an art to attracting regular, content, loyal customers, no matter what part of this country or any other country, and often, management misses the target. ... (read more)
 

Books on roulette make the game more enjoyable

7 January 2010
"Read before you play any game" should be the smart player's motto. When it comes to roulette, reading about the odds, the rules, the various bets is mandatory. Once you understand the game almost as well as those running it, you're ready to have some fun. Here are four books and what they offer to those who have never played or have some experience but want to learn more. ... (read more)
 

Learning to 'read' people can be a profitable tool

31 December 2009
Poker players, police interrogators, used-car salesmen and gypsies all use similar techniques to "read" individuals' body language. The goal is to determine truth or to make money -- it's as simple as that. Interestingly, although there were few books written before the 1980s that were dedicated to ... (read more)
 

Can't wait for baseball, fantasy leagues? -- Try Bill James's 'Handbook'

24 December 2009
Less than 100 days to go before they yell, "Play ball!" and the 2010 season begins, and already handicappers are asking for baseball books. We're not surprised. This is not unusual because baseball bettors are a special breed unto themselves. Just for these studious, diehard handicappers, the first of many books and magazines for the upcoming season has arrived. ... (read more)
 

No-limit hold 'em, horse conformation DVDs teach poker, athletic potential

17 December 2009
Two well-done DVDs, each in its own way, hopefully guiding players to winning ways, are now available for those who watch, take notes, absorb and learn. BobboFitos' Winning Strategy in No-Limit Hold'em, a 3-DVD set (total of more than two hours), covers Key Winning Concepts; Pre-Flop Play and Post-Flop Planning and Bet-Sizing ($59.95). ... (read more)
 

New Mid-limit Hold'em book; horse racing insights refreshing

10 December 2009
Although Tristan Steiger and Billy Ashabraner are not exactly household names, each has been active in his respective areas of gambling long enough to be considered veterans of their game. Steiger's Professional Middle Limit Hold'em ($25.95, paperbound, 336 pages) and Ashabraner's Insights into Racing -- Explaining the Winning Game (255 pages, hardbound, $29.95) are two solid new titles. ... (read more)
 

Buy a gambling-related book as a holiday gift, stocking stuffer

3 December 2009
Depending on their taste or enthusiasm for a particular form of gambling, your friends and/or family members might appreciate a good book as the perfect holiday gift. Here are a few suggestions with a thumbnail description of each to help guide you: The Ultimate Video Poker Pocket Book by Chris Newman (177 pages, paperbound, $19.99). ... (read more)
 

'Mathletics' -- breakthrough use of stats to bet on hoops, football, baseball

26 November 2009
Mathletics -- How Gamblers, Managers, and Sports Enthusiasts Use Mathematics in Baseball, Basketball and Football by Wayne Winston ($29.95, hardbound, 358 pages) could be the best book ever written on the subject for people who love to crunch numbers before making a bet. Winston, who teaches at Indiana ... (read more)
 

'American Casino Guide' super value; 'Beating the Odds' revealing

19 November 2009
The American Casino Guide (2010 edition), written and edited by Steve Bourie, could be the biggest bargain of the year in regards to a book that's guaranteed to pay for itself immediately. The 496-page tome (paperbound, $18.95), which is really three books in one, does a remarkable job of explaining positive ... (read more)

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Howard Schwartz
Howard Schwartz, the "librarian for gamblers," was the marketing director for Gambler's Book Club in Las Vegas, a position he held from 1979 to 2010, when he retired. Author of hundreds of articles on gambling, his weekly book reviews appear in numerous publications throughout the gaming industry.

Howard Schwartz Websites:

www.gamblersbook.com
Howard Schwartz
Howard Schwartz, the "librarian for gamblers," was the marketing director for Gambler's Book Club in Las Vegas, a position he held from 1979 to 2010, when he retired. Author of hundreds of articles on gambling, his weekly book reviews appear in numerous publications throughout the gaming industry.

Howard Schwartz Websites:

www.gamblersbook.com