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Best of Howard Stutz

Gaming Guru

Howard Stutz
 

Two Strip resorts to join InterContinental Hotels' network

27 October 2010

LAS VEGAS, Nevada -- Las Vegas Sands Corp. announced a 10-year licensing agreement with IHG, operators of the InterContinental Hotels chain, to list The Venetian and Palazzo within the brand's portfolio.

The deal allows the Strip properties to maintain their separate identities, but they become part of the company's Priority Club network, which has a database of 52 million members, according to IHG.

Venetian and Palazzo guests will be able to earn points and redeem them for stays at any of IHG's 4,500 hotels worldwide. Also, IHG's Priority Club Rewards and Ambassador members will be able to use their points for stays at both resorts.

Las Vegas Sands President Michael Leven said the agreement opens The Venetian and Palazzo, which have a combined 7,000 rooms, to a potentially new customer group. IHG has 180 million annual guests worldwide.

The lodging company will market the Venetian and Palazzo on the company's various Websites.

Leven said the Venetian and Palazzo have already seen improvements in the group, casino and leisure customer segments.

"This alliance will bring an entirely new set of customers to our resorts and provide us the opportunity to fill additional room nights," Leven said. "We can't possibly reach the customer base that they can reach. We have three regional sales offices. They have something like 10, plus a sale office in every one of their hotels."

Leven was also optimistic the arrangement with IHG will lead to additional group business utilizing the Sands Expo Center and the properties' extensive convention and meeting space.

"Any opportunity for us to build more business is welcome," Leven said. "We also get into their technology, so this is a tremendous opportunity."