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LAS VEGAS -- At a cost of $3 million, the sales information center and model complex for the proposed Trump International Hotel and Tower Las Vegas might be the most expensive temporary building on the Strip.
While it's intended to be the marketing center for Donald Trump's first Las Vegas project, its location on Las Vegas Boulevard at the front of the New Frontier -- across from the Fashion Show mall -- and its ties to the real estate developer and reality television star may turn the 8,100-square-foot facility into a tourist attraction.
"We've been told 35,000 people a day walk by that location, so I'm sure there's a chance of that happening," Jack Christie, vice president of sales and marketing for Trump International, said Wednesday as construction began on the sales center, which is expected to open in June.
Sales for the condominium residences inside the Trump project have been brisk -- only 200 of the 1,282 available units remain, Christie said.
In January, Trump told the Review-Journal he was planning to build a second 64-story story tower on the site behind the New Frontier. With two similar towers having more than 2,500 units, the total cost of the project is upward of $600 million.
Trump said the units will be "the most expensive real estate in Las Vegas," valued at between $1,000 and $1,200 per square foot.
Trump is building the project as a joint venture with New Frontier owner Phil Ruffin, and the towers will use about six acres of the 41-acre New Frontier location. Ruffin has said he is formulating plans to redevelop the property.
Christie said the sales staff hasn't been marketing the second Trump tower because the plans aren't complete. However, he expects receiving the go-ahead shortly.
Groundbreaking for the first tower, he said, is scheduled for April.
"Mr. Trump told the architect that he wants to start construction right away," Christie said.
The tower, modeled after a similar Trump project in New York, will include 880 studio units, 352 one-bedroom models and 50 deluxe penthouse suites of one, two and three bedrooms on floors 60-64.
Prices for condominiums range from $600,000 to $6 million. Christie said the buyers have paid earnest money deposits of $10,000 and $20,000.
The sales center is expected to be more than just a management office. A doorman will man the lobby, which will include polished marble floors leading to two fully furnished models of the condominium units -- a studio and a one-bedroom suite.
Both models will be decorated in similar fashion to those models planned for the Trump International.
The sales center will also feature a 10-foot replica of the building, audio-visual presentations, information kiosks and interactive computer monitors showcasing amenities of the tower.
Prospective buyers will also be offered limousine service.
"We want prospective buyers to feel they are walking into the lobby of a world-class resort," Christie said.
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