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LAS VEGAS -- John Yaskin, who is credited with expanding the customer base of Caesars Palace during a 14-year tenure at the Strip resort, died Monday evening after suffering from cancer for nearly a year. He was 48.
Yaskin, who was the property's senior vice president, oversaw the hotel's marketing operations. He joined Caesars Palace as director of hotel sales in 1990 and, under his leadership, the property doubled its meeting and convention space, expanded its catering initiatives and nearly doubled its hotel inventory of guest rooms and suites.
"Among John's most admirable professional accomplishments, he nurtured and developed a dynasty of executive talent," Caesars Palace President Mark Juliano said.
"John inspired everyone who worked for him and with him, creating a close-knit team of whom he was justifiably very proud."
Judi Kubitz, Yaskin's sister, said her brother's long career with Caesars went about uninterrupted while the property's ownership changed hands several times.
"He loved the people, he loved Caesars, and he loved Las Vegas," Kubitz said. "It was in his blood, and through all the buyouts, he hung in there because that's where he wanted to be."
Before joining Caesars Palace, Yaskin spent 13 years as a hotel executive with Hyatt Hotel Corp.
Yaskin, a native of Virginia, graduated from Wake Forest University in 1978 with a bachelor of science degree in political science.
Yaskin was active in professional organizations including the Meeting Planners International, the American Society of Association Executives, the Hotel Sales Managers Association of America and the California Society of Association Executives. He held a board position with the Nevada Commission on Tourism and was former chairman of the Las Vegas Hotel Sales Council.
Yaskin is survived by his wife, Sallie; sons Peter and Jay; father, Peter P. Yaskin; two sisters, Joan Shimpi and Judi Kubitz; and a brother, Jeffery Anderson.
Visitation will be from 5-7 p.m. today at the Palms Mortuary at S. Eastern Ave. Services are planned for 5:30 p.m. Friday at the same location.
The family asked that memorial contributions be made to the John Yaskin Memorial Fund with the Nevada Cancer Institute.
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